What's it all about? For Hal David, it was about dedication to his craft, a tireless commitment to songwriters' rights and a desire to bring the world a message of love, sweet love - a sentiment that's never gone out of fashion. The Oscar, Grammy and Gershwin Prize-winning lyricist and former president of performance rights organization ASCAP passed away on September 1. He left behind a world made immeasurably richer by his gift of song. Hal David's turns of phrase in songs like "Raindrops