If you're troubled and you can't relax, close your eyes and think on this...

So begins "Armenia City in the Sky," the first track on The Who Sell Out.  Originally released in December 1967, the album reflects not only the hippie counterculture, but also the maturing of rock music as an art form.  Here, The Who go between psych-rock, pop, childlike ditties, jazzy ballads, and even a rock opera - not to mention the breakthrough hit "I Can See For Miles".  It's tied together (rather loosely) with ads and jingles to sound like a Radio London broadcast, a nod to pop-art.   Ambitious, bold, and unlike anything else in The Who's catalogue, The Who Sell Out remains a beloved gem among fans.  Over fifty years on, a recent vault excavation has unearthed a new super deluxe box set edition of The Who Sell Out, announced today!

The Who Sell Out: Super Deluxe Edition will be released on April 23 as a 5-CD/2x7" box set complete with a book and various ephemera.  CD 1 features the original mono mix of The Who Sell Out, along with 19 mono bonus tracks.  These include single mixes of "Pictures of Lily" and "Doctor, Doctor;" the band's versions of The Rolling Stones' "Under My Thumb" and "The Last Time;" "Magic Bus," and "Dr. Jekyll and Mr. Hyde."  The first disc also includes outtakes, alternate versions, and unused jingles.  CD 2 includes The Who Sell Out in its original stereo mix, plus 13 bonus tracks.  Among them are era outtakes like "Someone's Coming," "Glittering Girl," and "Early Morning Cold Taxi," two Coca-Cola jingles, and a studio version of "Summertime Blues."

The rest of the CDs are packed with rarities sure to get fans excited.  CD 3 features 28 outtakes and plenty of behind-the-scenes banter.  The label promises it will that take the listener into the studio with a fly-on-the-wall experience.  For fans of The Who, this will no doubt be a highlight of the set.  CD 4 collects 14 Who recordings from 1968, entitled The Road To Tommy.  You'll hear finished takes of many of the tracks featured on the outtakes disc, as well as the complete studio take of "Fortune Teller," the unedited stereo mix of "Magic Bus" (and its mono "long version" counterpart), plus the backing track to the unreleased song "Facts of Life," otherwise known as "Birds and Bees."  The rarities continue on CD 5 with 14 previously unreleased demos by Pete Townshend, including two previously unheard songs: "Kids! Do You Want Kids?" and "Inside Outside."

The CDs are housed inside an 80-page hardback book featuring unseen photos, full track annotations, newly penned liner notes by Pete Townshend and comments from Radio London's Pete Drummond, Speakeasy club manager Roy Flynn, designer Richard Evans, and Who biographer Andy Neill.  You'll also find a reproduction of the "I Can See For Miles" / "Someone's Coming" and "Magic Bus / Dr. Jekyll and Mr. Hyde" picture sleeve singles. Of course, the collection wouldn't be complete without memorabilia -  including a 20"x30" Adrian George poster, a replica concert poster and flier, program, promotional photo, fan club newsletter, a bumper sticker, and even a reproduction of Keith Moon's Speakeasy Club membership card.  It's all housed in a deluxe slip case.

If a 7-disc box set sounds like a hard sell, The Who Sell Out will also be available in a more digestible 2-CD configuration made up of the first two discs of the super deluxe physical box, or a 2-LP configuration comprised of the same tracks as CD 2 of the big box set. An online exclusive 2LP deluxe mono pressing will also be available, featuring the original album and extras highlights from box set pressed on colored vinyl; disc 1 "Odorono" red / disc 2 "Baked Bean" orange.

Interestingly, the digital edition of the set includes 6 tracks that do not appear on the CDs, reportedly due to time constraints associated with the medium. These are: "Our Love Was (Take 12 Rejected Mono Mix)," early mono versions of "Rael" and "I Can See For Miles" which have been newly mixed, plus single mixes of "Someone's Coming," "Magic Bus," and "Dr. Jekyll and Mr. Hyde" in the same mixes as the 7" singles in the box.

To preview the April 23 reissue of The Who Sell Out, three of Pete Townshend's demos - "Kids! Do You Want Kids," "Odorono," and "Pictures of Lily" - have been released as instant grat singles. You can give them a listen in the Spotify widget below or wherever you prefer to stream and download music. Keep scrolling for a full track listing and pre-order links!

The Who, The Who Sell Out [2021 Editions] (UMC, 2021)

5-CD/2x7" box set: Amazon U.S. / Amazon U.K. / Amazon Canada / Your Local Record Shop
2-CD: Amazon U.S. / Amazon U.K. / Amazon Canada / Your Local Record Shop
2-LP (stereo): Amazon U.S. / Amazon U.K. / Amazon Canada / Your Local Record Shop
2-LP (mono): The Who Online Shop

Super Deluxe Track Listing:

^ denotes track appearing on Super Deluxe Edition digital edition but not on CD due to time constraints

CD 1: The Who Sell Out - Mono Mixes (Track (U.K.) LP 612 002, 1967)

1. Armenia City In The Sky
2. Heinz Baked Beans
3. Mary Anne With The Shaky Hand
4. Odorono
5. Tattoo
6. Our Love Was
7. I Can See For Miles
8. I Can't Reach You
9. Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael (Pt. 1 & Pt. 2) / Track Records Run Out Groove
    bonus tracks:
14. Pictures Of Lily (Mono Single Mix)
15. Doctor, Doctor (Mono Single Mix)
16. The Last Time (UK Mono Single Mix)
17. Under My Thumb (UK Mono Single Mix)
18. I Can See For Miles (US Mono Single Mix)
19. Mary Anne With The Shaky Hand (US Mono Single Mix)
20. Someone's Coming (US Mono Single Mix)
21. Early Morning Cold Taxi (Incl. 'Radio London News Bulletin' Jingle) (1967 Mono Version)
22. Jaguar (Incl. 'Radio London News Bulletin' Jingle) (1967 Mono Version)
23. Tattoo (Incl. 'Radio London News Bulletin' Jingle) (Early Alternate Mono Mix)
24. Rael (Pt. 1 & Pt. 2 / Early Talentmasters Mix)
25. Sunn Equipment Promo Spots (Mono Version)
26. Great Shakes (Unreleased US Radio Commercial)
27. Our Love Was (Take 12 Rejected Mono Mix) ^
28. Rael (Early Mono Version) (2018 Mix) ^
29. I Can See For Miles (Early Mono Version) (2018 Mix) ^
30. Someone's Coming (UK Single Mix) ^
31. Magic Bus (US / UK Mono Version) ^
32. Dr. Jekyll & Mr. Hyde (US Mono Single Mix) ^

CD 2: The Who Sell Out - Stereo Mixes (Track (U.K.) LP 613 002, 1967)

1. Armenia City In The Sky (incl. Two Radio London Jingles)
2. Heinz Baked Beans (incl. 'More Music' Jingle)
3. Mary Anne With The Shaky Hand (Acoustic) (incl. 'Premier Drums Commercial' / Radio London Jingle)
4. Odorono (incl. Radio London 'Smooth Sailing' Jingle)
5. Tattoo (incl. 'Church Of Your Choice' Jingle)
6. Our Love Was (incl. 'Pussycat, Speakeasy & Rotosound' Jingles)
7. I Can See For Miles
8. I Can't Reach You (incl. 'Charles Atlas' Commercial)
9. Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael (Pt. 1 & Pt. 2)
    bonus tracks:
14. Rael Naïve (Full Coda)
15. Mary Anne With The Shaky Hand (Mirasound Version)
16. Someone's Coming
17. Summertime Blues
18. Glittering Girl
19. Early Morning Cold Taxi
20. Girl's Eyes
21. Coke After Coke
22. Sodding About
23. Things Go Better With Coke
24. In The Hall Of The Mountain King
25. Jaguar
26. Rael (Pt. 1 & Pt. 2 / IBC Remake)

CD 3: Studio Sessions, 1967-68 

1. Glittering Girl (Take 4)
2. Girl's Eyes (Take 2)
3. The Last Time (Take 8)
4. Under My Thumb (Take 3)
5. Our Love Was (Take 2)
6. Relax (4-Track To 4-Track Mixdown)
7. Relax (Take 1 & 2)
8. Mary Anne With The Shaky Hand (Take 1 & 9)
9. Relax (Remake Take 4)
10. I Can See For Miles (Full Version)
11. Medac (Take 11)
12. Odorono (Take 3, Full Version)
13. Heinz Baked Beans (Take 1 & 3)
14. Top Gear (Take 1, 2 & 5)
15. Premier Drums (Take 1 & 4)
16. Charles Atlas (Take 1)
17. Rotosound Strings (Take 1)
18. Track Records
19. John Mason Cars / Speakeasy / Rotosound Strings / Bag O' Nails
20. It's A Girl (aka 'Glow Girl') (Take 2, 3 & 4)
21. Mr. Hyde (aka 'Dr. Jekyll And Mr. Hyde') (Take 7, First Stage Master)
22. Little Billy (aka 'Little Billy's Doing Fine') (Take 1 & 3)
23. Mrs. Walker (aka 'Glow Girl') (Take 7, 4-Track To 4-Track Mixdown)
24. Lightning (aka 'Call Me Lightning') (Take 1 & 8)
25. Dogs (Take 2)
26. Melancholia (Take 1)
27. Shakin' All Over (Take 3)
28. Magic Bus (Take 6)

1-8, 12-15, 17-19, 21 newly remixed.

CD 4: The Road To Tommy

1. Glow Girl
2. Faith in Something Bigger
3. Dr. Jekyll & Mr. Hyde
4. Call Me Lightning
5. Little Billy's Doing Fine
6. Dogs
7. Melancholia
8. Fortune Teller
9. Facts Of Life (aka 'Birds and Bees') (Backing Track)
10. Magic Bus (Unedited Stereo Mix)
11. Call Me Lightning (Single Mix, Mono Version)
12. Dr. Jekyll & Mr. Hyde (UK Single Mix, Mono Version)
13. Dogs (Single Mix, Mono Version)
14. Magic Bus (Long Version, Mono Version)

1-8 newly remixed.

CD 5: Pete Townshend Demos

1. Kids! Do You Want Kids
2. Relax
3. Glow Girl
4. Glow Girl (Version 2)
5. Inside Outside
6. Jaguar
7. Little Billy
8. Odorono
9. Pictures Of Lily (unedited)
10. Relax (Version 2)
11. Melancholia
12. Thinking (aka 'Sunrise') (Version 2)
13. Mary Anne With The Shaky Hand
14. I Can See For Miles

Tracks 9 and 11 newly remixed.

7" Singles

Track U.K. 45: I Can See for Miles (early mono mix with single-tracked vocal) b/w Someone's Coming (original U.K. Track single mix with single-tracked vocal)

Decca U.S.A. 45: Magic Bus (U.S./U.K. mono) b/w
Dr Jekyll And Mr Hyde (original U.S. Decca single mix)

2-CD Track Listing:

CD 1: The Who Sell Out - Mono Mixes

1. Armenia City In The Sky
2. Heinz Baked Beans
3. Mary Anne With The Shaky Hand
4. Odorono
5. Tattoo
6. Our Love Was
7. I Can See For Miles
8. I Can't Reach You
9. Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael (Pt. 1 & Pt. 2) / Track Records Run Out Groove
    bonus tracks:
14. Pictures Of Lily (Mono Single Mix)
15. Doctor, Doctor (Mono Single Mix)
16. The Last Time (UK Mono Single Mix)
17. Under My Thumb (UK Mono Single Mix)
18. I Can See For Miles (US Mono Single Mix)
19. Mary Anne With The Shaky Hand (US Mono Single Mix)
20. Someone's Coming (US Mono Single Mix)
21. Early Morning Cold Taxi (Incl. 'Radio London News Bulletin' Jingle) (1967 Mono Version)
22. Jaguar (Incl. 'Radio London News Bulletin' Jingle) (1967 Mono Version)
23. Tattoo (Incl. 'Radio London News Bulletin' Jingle) (Early Alternate Mono Mix)
24. Rael (Pt. 1 & Pt. 2 / Early Talentmasters Mix)
25. Sunn Equipment Promo Spots (Mono Version)
26. Great Shakes (Unreleased US Radio Commercial)

CD 2: The Who Sell Out - Stereo Mixes

1. Armenia City In The Sky (incl. Two Radio London Jingles)
2. Heinz Baked Beans (incl. 'More Music' Jingle)
3. Mary Anne With The Shaky Hand (Acoustic) (incl. 'Premier Drums Commercial' / Radio London Jingle)
4. Odorono (incl. Radio London 'Smooth Sailing' Jingle)
5. Tattoo (incl. 'Church Of Your Choice' Jingle)
6. Our Love Was (incl. 'Pussycat, Speakeasy & Rotosound' Jingles)
7. I Can See For Miles
8. I Can't Reach You (incl. 'Charles Atlas' Commercial)
9. Medac
10. Relax
11. Silas Stingy
12. Sunrise
13. Rael (Pt. 1 & Pt. 2)
    bonus tracks:
14. Rael Naïve (Full Coda)
15. Mary Anne With The Shaky Hand (Mirasound Version)
16. Someone's Coming
17. Summertime Blues
18. Glittering Girl
19. Early Morning Cold Taxi
20. Girl's Eyes
21. Coke After Coke
22. Sodding About
23. Things Go Better With Coke
24. In The Hall Of The Mountain King
25. Jaguar
26. Rael (Pt. 1 & Pt. 2 / IBC Remake)

2-LP (stereo) Track Listing:

Side 1:

1. Armenia City in The Sky
2. Heinz Baked Beans
3. Mary Anne With the Shaky Hand
4. Odorono
5. Tattoo
6. Our Love Was
7. I Can See for Miles

Side 2:

1. I Can't Reach You
2. Medac
3. Relax
4. Silas Stingy
5. Sunrise
6. Rael / Track Records run-off groove

Side 3:

1. Mary Anne With the Shaky Hand (US single version)
2. Someone's Coming
3. Summertime Blues
4. Glittering Girl
5. Early Morning Cold Taxi
6. Girl's Eyes

Side 4:

1. Coke After Coke
2. Sodding About
3. Things Go Better with Coke
4. Hall of The Mountain King
5. Jaguar
6. Rael (remake; IBC version) Track Records outro

2-LP (mono) Track Listing:

Side 1:

1. Armenia City in The Sky
2. Heinz Baked Beans
3. Mary Anne With the Shaky Hand
4. Odorono
5. Tattoo
6. Our Love Was
7. I Can See for Miles

Side 2:

1. I Can't Reach You
2. Medac
3. Relax
4. Silas Stingy
5. Sunrise
6. Rael / Track Records run-off groove)

Side 3:

1. Pictures of Lily (original UK Track single mix)
2. Doctor, Doctor (original UK Track single mix)
3. The Last Time (original UK Track single mix)
4. Under My Thumb (original UK Track single mix)
5. I Can See for Miles (original UK Track single mix)
6. Mary Anne With the Shaky Hand (original US Decca single mix)
7. Someone's Coming (original US Decca single mix)

Side 4:

1. Unused Radio London ad / Early Morning Cold Taxi (1967 mono mix)
2. Unused Radio London bulletin link /Jaguar (1967 mono mix)
3. Unused Radio London ad /Tattoo (early alternate mono mix)
4. Rael (Talentmasters Studio, New York early rough mix)
5. Sunn promo spots
6. Great Shakes ad